360'CRM Completes ATA-SRO Audit – Influent

December 1, 2010: Continuing industry-wide momentum, 360'CRM (www.360crm.net) Chief Financial Officer Dave Sutcliffe today announced the successful completion of the American Teleservices Association Self-Regulatory Organization (ATA-SRO) audit and accreditation for Influent, a leading provider of customer outsourcing solutions, as recently approved by the SRO Trustees and ATA Board Of Directors. The seal of Accreditation awarded to Influent for both Inbound and Outbound call activity represents 360'CRM's fifth successful audit completion in support of an industry-wide initiative, spearheaded by the ATA, for companies engaged in call center activity to proactively demonstrate and maintain compliance with all Federal and State regulations guiding the teleservices space. To date, thirteen firms have now achieved ATA-SRO Accreditation distinction.

Mr. Sutcliffe commented, "Contact center companies such as Influent realize the continued importance of tangible demonstration of full compliance with Federal and State regulations guiding the industry. Clients fully expect this as tablestakes of participation and they certainly gain increased confidence in doing business with companies who proactively seek and achieve this level of distinction. We were pleased with the demonstrated rigor of compliance safeguards in place and daily business process steps that Influent consistently undertakes to insure adherence to the regulations stipulated at both State and Federal levels."

Ted Bernard, Influent's Senior Vice President of Corporate Development and Government Affairs, stated, "We are very happy to earn this distinction in the industry for Influent, our clients and future clients, and the customers we serve every day on their behalf. For all the technology that supports great execution, our business will always be relationship-based. As such, client confidence means everything to us for continued success and our ATA-SRO achievement is certainly a big part of it. We thank 360'CRM for the professional and comprehensive audit."

Josh Scism, ATA-SRO Program Director, commented, "The ATA is pleased to congratulate Influent on their significant achievement of Accreditation and to recognize another company for compliant, independently-verified call center execution. This is important not only from an industry point of view, but also of great value to our continuing dialogue with the FTC. With companies like Influent, we are making a positive difference. I am also most appreciative of 360'CRM, who is one of our founding ATA-SRO audit firms and highly engaged in providing excellent audit support services to their clients."

About 360’CRM:
360'CRM (www.360crm.net) is a professional services and intellectual property provider of CRM call center solutions, specialized in assisting clients optimize their unique customer experience opportunities and maximize channel performance. For more information regarding 360'CRM's audit service in support of ATA-SRO Accreditation, please contact Dave Sutcliffe at 610-701-9634 or at dsutcliffe@360crm.net.

About the ATA:
The American Teleservices Association (ATA) is the only non-profit trade organization dedicated exclusively to the advancement of companies that utilize contact centers as an integral channel of operations. ATA (www.ataconnect.org) members include companies with inbound or outbound contact centers, users of Teleservices, trainers, consultants, and equipment suppliers who initiate, facilitate, and generate telephone, Internet, and e-mail sales, service, and support. ATA provides leadership in the professional and ethical use of the telephone for conducting business and is committed to serving the needs of its members, recommending the highest standards of quality for the channel and protecting the rights of consumers. Members benefit from the ATA's strong advocacy at the national and state level; advanced and timely educational opportunities and business-building events; advocacy and support in the public realm; and rich and trusted resources for Teleservices professionals.

About the American Teleservices Association's Self-Regulatory Organization (ATA-SRO):
The ATA-SRO (www.atasroconnect.org) incorporates aspects of governmental regulations and consumer protection rules for contact centers. The goal of the ATA-SRO is to assure a positive teleservices experience for consumers and provide an objective system that reinforces companies' commitment to government compliance.

About Influent:
Influent, a PCCW company, offers clients a world-class, global contact center company skilled in all facets of voice and non-voice customer service, technical support, sales, retention, and BPO services. Operating a global network of multi-channel contact centers, Influent provides support in languages covering 65% of the world's population. Influent is consistently ranked among the leading contact center service providers, serving over 70 clients around the globe. With over 7,000 agent positions world-wide, including U.S. licensed insurance agents, Influent provides clients with a wide array of skills to service nearly 35 million customer/prospect contacts annually. To learn more about Influent, please visit us at www.influentinc.com or call us at 1-800-856-6768.