360'CRM Earns 2010 American Teleservices Association Technovation Award For InSight Call Center Performance Management Solution

September 14, 2010: The American Teleservices Association (ATA), during its Annual Conference held in Orlando, Florida, announced 360'CRM as the recipient of its 2010 Technovation Award. The award, which honors innovative technology solutions benefiting the Call Center industry, was made in recognition of 360'CRM's "InSight" solution which providesTechnovation Award 2010 comprehensive call center performance data analytics and actionable exception reporting.

Tim Searcy, Chief Executive Officer of the ATA said, "We are very pleased to recognize 360'CRM with the Technovation Award. Their deep industry experience in delivering world-class CRM solutions like InSight for call center practitioners, along with immediate resulting benefits, was very impressive to the award evaluation committee as it reviewed the record number of applications received."

"As a division of our parent company, InterMedi@ Marketing Solutions, who has delivered BPO call center services to our clients for almost 30 years, we are honored to receive this prestigious award from the ATA," commented Paul J. Santry, CEO of 360'CRM. "InSight is the definitive solution for any call center-intensive company, whether a BPO firm or a large client with multiple internally owned or outsourced call center operations. Today's call center leadership and staff no longer have the luxury of time or resources to compile and interpret results, let alone worrying about whether the metrics are being consistently sourced and reported in a time-synchronized manner; or whether vendor invoices are 100% reflective of services delivered. Regardless of the dialer or switch types in use, InSight easily solves for all of these challenges, enabling meaningful performance comparisons across several call centers and providing scarce human resources the means to rapidly act on results rather than retrieving and analyzing rafts of data. We are heartened by the millions of dollars in cost and productivity improvements being realized by our Fortune 500 clients as a direct result of InSight implementation. We sincerely thank them for their confidence in 360."